Vitaminwater is aiming to combat the smartphones addiction by offering someone $100k to go for a whole year (365 days) without using their smartphone. The company is currently taking entries for individuals who are interested in sacrificing their smartphone for a year.
According to the rule shared on their website on how to enter the competition, Individuals must share a post either on Instagram or on Twitter with the hashtags #nophoneforayear and #contest stating what you would do with your time in the absence of your smartphone and why you need a break from your smartphone. The deadline for the entry is January 8, 2019.
Vitaminwater stated that the criteria to be used in selecting the participant include originality, brand relevance, humour, and other factors.
The selected participant which will be announced on January 22, 2019, will be given a 1996-era cell phone to make basic phone calls and also laptops are allowed.
However, to prevent cheating, a lie detector test will be used to determine whether the participants followed the rules or not.