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Win $100000 To Ditch Your Smartphone For A Year.

Vitaminwater is aiming to combat the smartphones addiction by offering someone $100k to go for a whole year (365 days) without using their smartphone. The company is currently taking entries for individuals who are interested in sacrificing their smartphone for a year.


According to the rule shared on their website on how to enter the competition, Individuals must share a post either on Instagram or on Twitter with the hashtags #nophoneforayear and #contest stating what you would do with your time in the absence of your smartphone and why you need a break from your smartphone. The deadline for the entry is January 8, 2019.


guidelines to assist a successful transition
note: not legally binding. at all.
  • you may not use any smartphone for 365 days. if texting is a pleasant experience or you can get on the internet, it’s probably a smartphone.
  • this means you may not physically operate, caress, hug or otherwise be physically affectionate with anyone’s smartphone.
  • if you’re lying in bed and miss your phone, do not attempt to sneak a midnight scroll…just close your eyes and dream about vitaminwater®. that’s what we do. every night. and sometimes at the office.


Vitaminwater stated that the criteria to be used in selecting the participant include originality, brand relevance, humour, and other factors.

The selected participant which will be announced on January 22, 2019, will be given a 1996-era cell phone to make basic phone calls and also laptops are allowed.

However, to prevent cheating, a lie detector test will be used to determine whether the participants followed the rules or not.

 
Vitaminwater likes challenging monotony, Natalia Suarez, the company’s associate brand manager, tells CNBC Make It. “We don’t think there’s anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time,” she says.

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